Top Image – Building your brand, growing your business (Argentina)
BondPR - Building your brand, growing your business
NComputing Business & Communications
NcomputingProblem

NComputing had been working with a Top 5 ‘global’ agency but campaign execution was proving slow and cumbersome with limited results and zero line of sight to $. Additionally, although an early innovator in the desktop virtualization space, NComputing’s message was becoming lost in the sprawl of virtualization noise.

Solution

BondPR established an international team comprising a strategy and content lead based in the US but with a remit to create internationally relevant content, and 9 in-country local team members charged with executing on the ground and engaging with NComputing’s Top 20 influentials in each geography.

Results

NComputing’s share of voice increased x5fold in the desktop virtualization space and in the broader virtualization discussion.

The campaign was expanded to 9 countries within same budget.