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Paul Shlackman, London
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Paul Shlackman has twenty years’ experience in hi-tech public relations having worked on both sides of the agency and in-house PR divide. Formerly Managing Director of technology specialist Write Angle Communications, which merged its clients AVG, Barracuda Networks and SonicWALL with BondPR in 2005, Paul has been directing and co-ordinating UK and multi-country PR campaigns for a wide range of B2B and B2C clients over many years, often with pan European and even Asia-Pacific requirements.
During the ‘90s Paul was a Senior Account Director with one of the UK’s largest hi-tech agencies specialising in multi-country campaigns and was responsible for a team of four account managers and account executives handling eight to ten accounts between them. During this time he worked with European start-ups and larger brands like Mosaix/Lucent, IBM/Mylex and ECI Telecom/Lightscape, encompassing all the major hi-tech disciplines including computer hardware/software, data storage, networking, telecommunications and e-commerce.
We were looking for a strategic PR partner with a strong expertise in Central and Eastern Europe. It was critical for us to find a partner who could serve multiple countries, represent Autodesk consistently and respect local cultures and business at the same time.
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