PowerPodcasts

Corporate podcasting is now mainstream and a valuable medium for communicating a company’s message to a selected audience, whether customers, prospects, staff, channel, media or other influencers. It also provides an interactive medium where listeners can participate or respond online with contributions or to voice comment lines, giving a useful channel for audience engagement.

To meet this challenge Bond-i offers a full professional podcast service from creation, production through to management. The services include:

1. Bespoke editions on designed to communicate and reinforce a corporate messages. Usually conversational style interviews with key executives, customers or other influencers such as researchers as well as round table discussions

2. Sponsored Podcasts on key business issues which contain news stories and topical discussion that is non client specific but inserted with sponsors messages.

3. Short audio clips such as brief interviews with client executives for online use, to enhance multimedia news releases and support sales teams

Podcasts are best incorporated as a part of an overall communications strategy designed to achieve specific business goals. Bond-i works with clients to measure results and effect of PowerPodcasts.

The Bond-i PowerPodcast service was founded by Neville Hobson, one of the UK’s most experienced specialists in this new medium. Neville has been co-presenting (with Shel Holtz in California) For Immediate Release a one hour show on business communication recorded every Monday and Thursday, since January 2005. It is available for free subscription on iTunes or any other good podcast distributors or direct from the show’s website at www.forimmediaterelease.biz. For Immediate Release has built up a highly influential audience worldwide with a large majority of listeners senior executives in business with budget responsibility. [2009 FIR Listener Survey, published in May 2009.] Neville has now taken up a full time assignment with WCG Global but he did leave us THE book on podcasting which he co-wrote: “How to do Everything with Podcasting” available on Amazon.

For more information powerpodcasts@bond-i.com or call +44 1628 673007 or +1 415 992 7007
www.powerpodcasts.com