BondPR

London, 14 December 2009 Regus Group, the world’s largest provider of workspace solutions, announced today that it has launched a new international PR campaign to raise awareness in 30 countries across Europe, Middle East and Africa as well as Asia Pacific and Latin America. Regus operates from over 1000 locations in 450 cities in 76 countries.

Regus is partnering with BondPR International, a specialist in managing multi-country communications campaigns. Regus retains existing agencies in 10 markets. BondPR focuses on 30 countries, replacing some 20 PR agencies which had covered most of these geographies.

Andrew Brown, Group Communications Director, Regus said:
“As our company grew, so too did the number of agencies on our roster. Yet what started as a successful strategy became a management nightmare. The challenge was to find a partner that could still give us the best support in local markets but through a single point of contact. We selected BondPR, as they offered a unified cost-effective and results orientated approach, as well as good chemistry and significant global reach.”

The campaign is being built around Regus’s key messages which are particularly relevant at this time of globalisation, cost review and changing work patterns. The Regus corporate communications team already generates a significant amount of content in the form of news, articles, briefing papers, surveys and research reports. BondPR is tailoring, localising and translating this content to meet the needs of key business and management media around the world.

Leading the campaign will be Helen Bannigan, CEO of BondPR International, supported by Sophie Decaudin, based at BondPR Paris. They will be working closely with Nathalie Renson, Regus Group Head of Communications, also based in Paris. Regional management teams in EMEA, Latin America and AsiaPacific liaise with individual countries as required and report back to BondPR headquarters, giving Regus one point of contact for 30 countries. BondPR is currently running campaigns in 50 countries implemented by its own offices and delivery partners.

Tom Burgess, Group CEO, BondPR said:
“Regus understand that there is an efficient way to streamline international PR campaigns. Our aim is to give one point of contact for the whole world ensuring consistent messaging, operational effectiveness and measurable results.”

About the Regus Group
Regus is the world’s leading global provider of innovative workspace solutions, with products and services ranging from fully equipped offices to professional meeting rooms, business lounges and the world’s largest network of video communication studios. Regus delivers a new way to work, whether it’s from home, on the road or from an office. Clients such as Google, GlaxoSmithKline, and Nokia join thousands of growing small and medium businesses that benefit from outsourcing their office and workspace needs to Regus, allowing them to focus on their core business. More than 500,000 clients a day benefit from Regus facilities spread across a global footprint of 1,000 locations in 450 cities and 76 countries, which allow individuals and companies to work wherever, however and whenever they want to. Regus was founded in 1989 in Brussels, Belgium and is listed on the London Stock Exchange (LSE:RGU). For more information please visit www.regus.com.